Rachel’s Babies Case Study


When the Baby Sleep Expert, Rachel Waddilove got in touch, were we very excited. Rachel’s an expert in her field, having consulted for the rich and famous, published multiple books, and been featured in many top media publications.

But her site didn’t quite match those expectations.

Rachel's Babies Logo


Site redesign

Branding – Logo/Colour Palette

Site build


Fully responsive modern website

Increased leads & engagement

Site redesign:

Rachel’s motivation for getting in touch with us was all driven by a passion to update her tired looking website, to a more modern, user-friendly piece of awesomeness.

Not unlike many others Rachel was tied down to a CMS company, offering little help and customisation for the sites they support. We wanted to give Rachel more control, so suggested and moved her site away from this company, onto the free CMS WordPress. This was an instance yearly saving of £300. Not to be sniffed at.

So to the redesign. At times like this, I like to think a picture says a thousand words…


A much fresher feel and a responsive design, so finally people can view RachelBabies.com on their mobile and not get plain angry.


You’ll notice the branding changes already. In the above image, Rachel’s old website was quite dated. We were somewhat forced into livening up the core branding, logo, colours etc. With retina displays reusing old imagery isn’t really an option. So working with Rachel closely we brought the brand into the digital age. We think so at least.



Next up for Rachel is SEO and possibly a PPC campaign… We’ll let you know how it goes!

If you’d like those sorts of results, get in touch.