How To Turn Off Google Ads Email Notifications
(And why you should!)

If you’ve ever managed a Google Ads, (formerly Google AdWords,)  account then you have almost definitely received at least 1 email that looks a bit like this:


Although these types of email can be useful if you’re just starting out or don’t have much experience in managing Google Ads accounts, they can be a bit of a pain if you’re looking into the accounts every day and spot these without the “help” of a handy automated email.

Why These Emails Are A Problem For Agencies

The main reason these emails can be annoying, however, is if you’re an agency or manage multiple Google Ads accounts for clients. You might wake up one morning and look at your messages only to find out one of your clients has messaged you confused asking why they got an email telling them an ad or keyword got disapproved in their account.

For obvious reasons, this is less than ideal. Now your client might think you’re not staying on top of their account and leaving it to gather dust. This, at least with Discoverable, is very rarely the case.

In most scenarios, an ad or keyword might get disapproved on a campaign or ad group that’s been paused or removed for a long time and aren’t even active on the account. In other cases, they might have been incorrectly reviewed or automatically flagged up and just need to be requested for another manual review.

With that being said, let me tell you how to turn off these annoying emails off for good.

How To Turn Off Google Ads Email Notifications

The process for turning these emails off is well hidden in Google Ads:

  • Go into the affected account and navigate to ‘Tools’ in the top bar on the account
  • In the drop down menu, select ‘Preferences’ under the ‘Setup’ column on the right hand side
  • At the top of the screen, click on ‘Notifications’ next to ‘Account Preferences’
  • Decide which email notifications you want to receive. For disapproved ads, you can turn them off completely or select ‘Receive only critical’

Only receiving critical emails or turning them off altogether can help keep your inbox clutter-free, give your clients peace of mind and overall make your management experience much less stressful.

Having the option to only receive critical email alerts is perfect for people who want to have some control over their account but not the time to check it every day, but turning them off altogether is perfect for big agencies who don’t want their clients stressed without good reason.

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