Cutter & Squidge

Famous family run bakery selling treats across the UK. Home of Dream Cakes, Biskies and a unique Afternoon Tea!

Client Since: June 2018

Platform: Shopify Plus

Services: SEO, PPC, Data Analytics, Digital Consulting.

Background

We first started working with Cutter & Squidge in 2018, to support a website migration, alongside a Shopify development agency.

Part of the motivation around the rebuild was to really kick on with their online performance, which had been limited to brand acquisition.

This led to new Google Ads/Bing ads accounts, facebook ads accounts and a solid SEO strategy.

How Did We Do?

The performance has grown year on year and at a fantastic rate. We’ve explored new markets together, and helped the team expand their product offering in London and across the UK.

This resulted in increases of revenue by 100%+, a figure which continues to grow as the team develop more products and we take them to market together.

The growth across all channels has been exceptional. SEO is always a challenge, especially when going up against household names. With more on the table, we’re working harder than ever to increase this.

Although we were proud of our solid success at the time of writing this post, both our paid and organic performance has only improved further. With our support, Cutter & Squidge have since launched a new website with improved functionality, developed new product lines as a result of our research around the market and improved their year-round performance.

The team at Cutter & Squidge kindly reviewed us via the third party service review site Clutch. You can read their independent review of us here.

 

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